English
Noun
dramatic structure (plural: dramatic structures)
- The sequence a 5-act play follows including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. credit Gustav Freytag 1863
- (Advertising) one of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.
#:The laptop ad that first showed an I.T. team with a problem and then showed IBM as the solution used emotional pivot as its dramatic structure.
See also
w:advertising|advertising
emotional build
emotional pivot
positive transition
sustained emotion
|
